Copywriter

About Us 

The Plugs Digital Media is a premium digital strategy + consulting agency that helps mission-driven founders, coaches, nonprofits, and real estate professionals build high-converting brand systems, campaigns, and funnels that actually move the needle. 

We’re not a content farm or a task-rabbit shop. We’re operators, strategists, and creatives who believe words are infrastructure; they shape perception, drive action, and compound results over time. 

 Role Overview 

We’re hiring a Copywriter who will be responsible for establishing, maintaining, and executing brand voice across all written touchpoints, while ensuring copy is clear, consistent, and conversion-driven. 

This role goes beyond writing individual assets. You will: 

• translate strategy into language that moves people 

• ensure message consistency across platforms 

• take ownership of how copy performs, not just how it reads 

You’ll collaborate closely with Strategy, Design, Video, and Project Management to support client sprints, campaigns, and ongoing execution. 

Primary Responsibilities (Core) 

Brand Voice & Messaging Ownership 

• Establish and maintain consistent brand voice across all client and internal channels 

• Translate positioning, offers, and strategy into clear, compelling language 

• Ensure tone, clarity, and messaging alignment across platforms and formats 

• Guard against off-brand, unclear, or low-conversion copy entering production  

Copy Execution (All Channels) 

You will write and/or oversee copy for all major written surfaces, including but not limited to: 

• Social media captions and post copy (LinkedIn, Instagram, Facebook) 

• Email campaigns, broadcasts, and nurture sequences 

• Landing pages, sales pages, and funnel copy 

• Video scripts, hooks, CTAs, and VSL support 

• Blogs, long-form articles, and thought leadership content 

• Slide decks, PDFs, lead magnets, and client-facing materials 

Coverage matters. No channel should feel disconnected or inconsistent. 

Conversion & Performance Accountability 

• Write with clear intent: awareness, engagement, or conversion 

• Ensure every asset has a defined goal and CTA 

• Optimize copy based on feedback, data, and performance insights 

• Collaborate with PM/SMM to refine messaging when assets underperform 

• Support A/B testing initiatives where applicable 

This role is not “write it and forget it.” It is write → test → refine. 

 Campaign & Sprint Support 

• Support launches, promotions, and sprint-based initiatives with cohesive messaging 

• Ensure copy aligns with campaign objectives, timelines, and audience intent 

• Partner with Designers and Video Editors to ensure message clarity and continuity  

Quality Assurance & Standards 

• Perform rigorous self-QA before submission 

• Ensure spelling, grammar, formatting, and clarity are non-negotiable 

• Verify alignment with briefs, brand guidelines, and platform best practices 

• Deliver copy that meets internal “No CEO Touch” quality standards 

Collaboration & Communication 

• Work inside Microsoft Planner and Teams for tasking and feedback 

• Communicate proactively about timelines, blockers, or clarity gaps 

• Ask strategic questions early to avoid rework later 

• Incorporate feedback quickly without repeating errors 

AI Usage & Standards 

• Use AI tools to support ideation, research, outlining, and speed, not to replace original thinking 

• Apply human judgment, brand context, and conversion strategy to all AI-assisted outputs 

• Edit, refine, and elevate AI-generated drafts to meet brand voice, clarity, and performance standards 

• Ensure all final copy is original, accurate, and indistinguishable from expert human writing 

• Never submit raw or lightly edited AI output as final work 

AI is a tool here—not a crutch. Quality, clarity, and conversion are always the standard. 

Must Haves 

• 3+ years of professional copywriting experience (agency or brand) 

• Demonstrated ability to write conversion-focused copy across channels 

• Strong understanding of brand voice, positioning, and audience psychology 

• Experience owning copy across multiple platforms simultaneously 

• Exceptional attention to detail and self-editing discipline 

• Ability to operate in a fast-paced, sprint-based environment 

• Clear, confident written and verbal communication 

Nice to Haves 

• Experience with email platforms (ConvertKit or similar) 

• Familiarity with funnels, CRO, and CTA optimization 

• Experience supporting VSLs, paid campaigns, or launches  

What This Role Is Not 

• Not a junior content writer role 

• Not a social media manager position 

• Not a brand strategist seat (though strategy-awareness is required) 

This is a senior execution role with real accountability for message clarity and performance. 

How We Operate (MCBEES)

• Maintain Humility
• Commit to Completion
• Be Innovative
• Evolve & Adapt
• Elevate Others
• Serve with Excellence

 The Details

• Location: Remote

• Type: Independent Contractor

• Reports to: Team Lead / Project Manager