Copywriter
Full-time
About The Plugs IO
The Plugs IO is a premium operations and growth agency. We build the systems, processes, automations, content pipelines, and brand infrastructure, that help mission-driven founders, coaches, nonprofits, and real estate professionals scale with clarity and precision.
We're not a content farm or a task-rabbit shop. We're operators, strategists, and creatives who believe words are infrastructure, they shape perception, drive action, and compound results over time. Clients come to us when generic messaging stops converting and a real brand voice is required.
Our Values — M.C.B.E.E.S.
Maintain Humility · Commit to Completion · Be Innovative · Evolve & Adapt · Elevate Others · Serve with Excellence
Role Overview
We're hiring a Copywriter who will own brand voice and written execution across all client and internal touchpoints. This role goes beyond writing individual assets, you will translate strategy into language that moves people, ensure message consistency across platforms, and take accountability for how copy performs, not just how it reads.
You'll work inside our Creative Pod, receiving task assignments through the Pod VA via Microsoft Planner, collaborating with Designers and Video Editors to support client sprints and campaigns.
Pod Structure
The Creative Pod consists of the Pod VA, Graphic Designer, Video Editor, and Copywriter. The Pod VA coordinates task flow, tracks deadlines, and routes all assets through the QA Chain. The Lead Copywriter seat is currently vacant — the Pod VA manages task assignment in the interim.
Primary Responsibilities
Brand Voice & Messaging Ownership
Establish and maintain consistent brand voice across all client and internal channels
Translate positioning, offers, and strategy into clear, compelling language that serves a defined audience
Ensure tone, clarity, and messaging alignment across platforms and formats
Guard against off-brand, unclear, or low-conversion copy entering production
Copy Execution — All Channels
You will write and/or oversee copy for all major written surfaces, including but not limited to:
Social media captions and post copy (LinkedIn, Instagram, Facebook)
Email campaigns, broadcasts, and nurture sequences
Landing pages, sales pages, and funnel copy
Video scripts, hooks, CTAs, and VSL support
Blogs, long-form articles, and thought leadership content
Slide decks, PDFs, lead magnets, and client-facing materials
Coverage matters. No channel should feel disconnected or inconsistent.
Conversion & Performance Accountability
Write with clear intent: awareness, engagement, or conversion, every asset has a defined goal
Ensure every piece has a measurable CTA and a reason to exist
Optimize copy based on feedback, data, and performance insights
Collaborate with the Pod VA and broader team to refine messaging when assets underperform
Support A/B testing initiatives where applicable
This role is not "write it and forget it." It is write → test → refine.
Campaign & Sprint Support
Support launches, promotions, and sprint-based initiatives with cohesive, deadline-ready messaging
Ensure copy aligns with campaign objectives, timelines, and audience intent
Partner with Designers and Video Editors to ensure message clarity and visual-verbal continuity
Work with the Pod VA on task sequencing, file routing, and revision coordination
Quality Assurance & Standards
Self-QA before every submission, complete the QA Chain Record, verifying alignment with the project brief, brand guidelines, platform best practices, and file naming before marking work ready for review
Ensure spelling, grammar, formatting, and clarity are non-negotiable on every deliverable
Deliver copy that meets internal "No CEO Touch" quality standards, client-ready on submission
Incorporate feedback quickly and without defensiveness; never repeat the same error twice
Collaboration & Communication
Receive all task assignments and feedback through Microsoft Planner and Teams
Communicate proactively about timelines, blockers, or brief clarifications, ask strategic questions early to avoid rework
Coordinate with the Pod VA for all revision routing, deadline tracking, and file handoffs
Escalate priority conflicts or resource gaps to the Pod VA for PM-level resolution
AI Usage & Standards
AI tools are permitted and encouraged to support ideation, research, outlining, and speed. They are not a replacement for original thinking, brand judgment, or conversion strategy.
Apply human judgment, brand context, and conversion strategy to all AI-assisted outputs
Edit, refine, and elevate AI-generated drafts to meet brand voice, clarity, and performance standards
Ensure all final copy is original, accurate, and indistinguishable from expert human writing
Never submit raw or lightly edited AI output as final work
The Standard
AI is a tool here, not a crutch. Quality, clarity, and conversion are always the standard.
Must Haves
3+ years of professional copywriting experience (agency or brand)
Demonstrated ability to write conversion-focused copy across multiple channels simultaneously
Strong understanding of brand voice, positioning, and audience psychology
Exceptional attention to detail and self-editing discipline
Ability to operate in a fast-paced, sprint-based environment without sacrificing quality
Clear, confident written and verbal communication
Nice to Haves
Experience with email platforms (ConvertKit or similar)
Familiarity with funnels, CRO, and CTA optimization
Experience supporting VSLs, paid campaigns, or launches
Background writing for nonprofits, real estate, or coaching brands
What This Role Is Not
Clarity on Scope
This is not a junior content writer role. Not a social media manager position. Not a brand strategist seat, though strategy-awareness is required. This is a senior execution role inside a structured Creative Pod with real accountability for message clarity and performance. You will be expected to work from briefs, meet deadlines, QA your own work, and own the quality of every word that ships.
The Plugs IO
Copywriter
Freelance